When I see an Instagram post that I love, I usually save it to my Iphone. This week I needed a little creative inspiration, so I decided to go through my phone's photo album. These were some of my favorite pics based on color, texture, and layout. Hopefully they'll give you a little inspiration as well. Click each photo to see the Instagram account and more info on the picture.
Last week I shared the process work behind the new logo for Katie Werner's company, Salt & Light Photography. This week, I am excited to share with you the final product! Check out her branding package below:
Above is an example of one of the patterns and alternate logos paired together. Top right is the mood board that helped direct the look, feel, and color of the brand. Working on a mood board with a client is so helpful because it makes sure we are on the same page! (and it gets everyone excited about starting!)
A little shout out for Katie...she takes the sweetest photos! Follow her on Instagram and see what I'm talking about! Currently, we are creating a Square Space site for Salt & Light Photography that will coordinate with the new branding! Can't wait to share this portion of the project with you in the next few weeks!
Thanks for reading and following! Let me know if you have any questions on the logo design or branding process!
The first thing that stood out when I meet Katie Werner, the photographer behind Salt & Light Photography, was her genuine and bubbly personality! When she asked me to design a logo for her budding photography business, I was excited to create a logo that personified her lovely personality! I asked her what adjectives best describe the future logo of Salt & Light Photography, and Katie replied "clean, classy, cheerful, fresh, bright, and joyful!" So that was my goal.
I presented Katie with two logo design options that played off of the idea of "Salt" and "Light". The design schemes were presented in black and white because you don't want to become distracted by color this early in the design phase. Our first goal was to nail down the core structure of the design...color would be added later!
If you follow Salt & Light Photos on Instagram or Facebook, then you know which logo she selected. I'll show you the final branding board next week along with the coordinating mood board! For more information on our branding and logo packages, check out the "branding" section of our Etsy Shop.