Logo Process Work: Active Aging Solutions

Here is a little snapshot of some of the process work behind the upcoming logo for Active Aging Solutions! 

Can you guess which logo concept was selected? Next week I'll share the final branding package with you! I love the way it turned out! Feel free to send me an email if you are in need of a logo as well!

Emily Kirby

Emily Kirby

A New Branding Package: Salt & Light Photography

Last week I shared the process work behind the new logo for Katie Werner's company, Salt & Light Photography. This week, I am excited to share with you the final product! Check out her branding package below:


Above is an example of one of the patterns and alternate logos paired together. Top right is the mood board that helped direct the look, feel, and color of the brand. Working on a mood board with a client is so helpful because it makes sure we are on the same page! (and it gets everyone excited about starting!)

A little shout out for Katie...she takes the sweetest photos! Follow her on Instagram and see what I'm talking about! Currently, we are creating a Square Space site for Salt & Light Photography that will coordinate with the new branding! Can't wait to share this portion of the project with you in the next few weeks!

Thanks for reading and following! Let me know if you have any questions on the logo design or branding process!

Emily Kirby

Process Work Behind the Logo: Salt & Light Photography

The first thing that stood out when I meet Katie Werner, the photographer behind Salt & Light Photography, was her genuine and bubbly personality! When she asked me to design a logo for her budding photography business, I was excited to create a logo that personified her lovely personality! I asked her what adjectives best describe the future logo of Salt & Light Photography, and Katie replied "clean, classy, cheerful, fresh, bright, and joyful!" So that was my goal.


I presented Katie with two logo design options that played off of the idea of "Salt" and "Light". The design schemes were presented in black and white because you don't want to become distracted by color this early in the design phase. Our first goal was to nail down the core structure of the design...color would be added later!

If you follow Salt & Light Photos on Instagram or Facebook, then you know which logo she selected. I'll show you the final branding board next week along with the coordinating mood board! For more information on our branding and logo packages, check out the "branding" section of our Etsy Shop.

-Emily Kirby

Final Logo Design for All Before Thirty

In the last post, I showed you the three logo options for the new blog All Before Thirty! Today, I'm sharing the final outcome! As you may have already seen on our home page and Instagram feed, Shannon selected the stylish and southern logo featuring two coffee mugs.

All Before Thirty blog logo

Below you can see the mood board that directed and inspired the "look" of All Before Thirty. Mood boards are very helpful when it comes to making sure the client and designer are on the same page! Shannon created a Pinterest board with images and photos that depicted her idea of what All Before Thirty would eventually look like. Using her pins and a few that I added, we were able to create a physical mood board that guided us in the logo process. Shannon can continue to use the board as inspiration when selecting images for her blog and social media. The feminine colors, bold graphics, and classy imagery of the board create a unified look that will be carried into every outlet of All Before Thirty.

Next to the mood board, is the complete brand design for All Before Thirty. We love how it came out! It is very feminine and yet still bold. It is welcoming and approachable, and yet it is still classy and exciting. Follow All Before Thirty for updates on the launch of the new blog. Based on the warm and welcoming personality of Shannon, it is sure to be an encouraging and enjoyable blog to read! 

Thanks for following along. To learn more about our branding and logo packages, check out our Etsy Listings.


Emily Kirby

Emily Kirby of Texture Design Co